UpCity Experts
Read the latest tips, research, best practices, and insights from our community of expert B2B service providers.
SEO
Essential SEO best practices, the latest standards, and guides to working with experts
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Effective Strategies for Implementing CRO for Local Search
Prior to the pandemic, consumers were increasingly using mobile devices to conduct “near me” searches, with the intent of patronizing nearby businesses. These trends were derailed completely between 2020 and…
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40% of Marketers Lack Expertise To Maximize Link-Building ROI
A strong link-building strategy helps improve your rankings and boosts brand visibility. However, if poorly executed, link building can also damage your brand’s reputation and cause Google, Bing, and other…
Digital Marketing
How-to guides for developing different digital marketing strategies, advice for navigating multiple channels, and the latest industry trends
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How To Develop a Niche Marketing Strategy
We’re all familiar with countless examples of marketing designed for the masses. Coca-Cola, Nike, Netflix, Amazon, and hundreds of other companies spend the majority of their marketing efforts on reaching…
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Word-of-Mouth Marketing: What It Is and Why It’s Important
Everyone in business knows that the best, most affordable marketing tool in the world is, quite simply, a satisfied customer. Any customer who is not only satisfied but also happy…
Advertising
Advertising fundamentals, guides to standard practices, and solutions to common challenges
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What is The Structure of a Full-Service Advertising Agency?
In addition to guest posting on the UpCity blog, PopArt Studio is featured as one of the Top Advertising Agencies in the United States. Check out their profile!
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Does Your Business Still Advertise Itself?
Small business owners have found it difficult to craft a marketing strategy going into the new year after almost three years of economic uncertainty due to the COVID-19 pandemic and…
Graphic Design
Graphic design fundamentals, the latest resources, and how to hire a designer or design agency
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Best Graphic Design Schools That Produce Expert Designers
As digital advertising trends evolve, graphic designers must diversify their skills now more than ever before. We’ve researched a handful of the top-rated graphic design schools that produce well-versed designers…
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How to Hire a Logo Design Agency
Need a logo design or refresh? Our guide takes a look at how to research, interview, and select the best logo design partner for your business.
Mobile App Development
How to hire a mobile app developer, what to expect during the app development process, and clear descriptions of the different types of apps
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5 Reasons to Choose Native App Development
When deciding upon what types of technologies or resources you might need for a software development project, there will always be discussions among your team. These discussions may be for…
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How to Set Up a Loyalty Reward App For Your Small Business
Are you a small business leader looking to diversify your sales strategies? Looking to dip your toe into mobile marketing strategies? Then a loyalty reward app may be the next…
Video Production
Guides to different types of video production, how-tos for leveraging video marketing, and advice for hiring a best-fit video producer
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What is Corporate Video Marketing and How Can it Help Your Business?
In 2021, videos are one of the best ways to convey your message, highlight your offer, showcase your brand personality, and help increase your sales.
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How Does Music Video Production Differ From Other Types of Video Production?
In addition to guest posting on the UpCity blog, Hidden Woods Film Co. is featured as one of the Top Video Production Agencies in the United States. Check out their…
Web Design
Web design basics, the essential types of web design for your business, and guides for doing it yourself or hiring a pro
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Small Business Landing Pages 101
The inbound marketing funnel is made up of a complex combination of digital marketing assets. By definition, marketing funnels are designed to attract potential customers to your business, guide those…
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Static vs Dynamic Websites: What small businesses need to know
In the early days of the world wide web, all websites were created as simple static pages that displayed information without changing. But in the modern age of cookie-caching personalization,…
PPC
Tips for getting started with PPC, the latest trends and challenges, and expert strategy insights
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Paid Search Report: 83% of SMBs say Profits Would Increase with More PPC Campaign Resourcing, Yet Less Than 25% Seek Outside Help
Pay-per-click advertising, or PPC, is one of most important and reliable options for businesses of all sizes–especially small businesses. SMBs benefit from PPC campaigns in a number of ways, including: …
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SEO vs PPC: Similarities, differences, and which one should your business focus on?
In today’s digital world, businesses are constantly competing to reach their target audience online. Two of the most popular strategies for achieving this are Search Engine Optimization (SEO) and Pay-Per-Click…
Software & Web Development
Fundamentals of the software and web development processes, introductions to different programming languages, and advice for working with a developer
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5 Reasons to Choose Native App Development
When deciding upon what types of technologies or resources you might need for a software development project, there will always be discussions among your team. These discussions may be for…
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What is a Tech Stack, and How Does It Impact Your Career in Technology?
In today’s evolving technology industry, having the right development skills can be a real competitive advantage. When you know what programming languages, frameworks, and tools a company’s development team uses…
Content Marketing
How to make the most of your content, tips for leveraging the latest tech, and close looks at what makes up a successful content marketing strategy
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How Can I Repurpose Content on Different Social Platforms?
Now more than ever, it’s important to know how to effectively create long-lasting content. In this article, we’ll discuss how and why repurposing content for different social platforms can be…
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User Generated Content Strategies for SMBs (With Examples)
UpCity partner Bold x Collective has put together a list of everything you need to know to take advantage of user-generated content.
Public Relations
Advice for hiring and working with PR professionals, tips for avoiding PR pitfalls, and comparisons between PR and other types of brand marketing
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How To Avoid Bad Client Fits: Advice From the Experts
Every small business owner, freelancer, and entrepreneur starts their business envisioning fulfilling projects brought to them by dream clients. Potential clients are seen as a source of new and fun…
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Is the Press Release Dead? Not if You Know How to Use it!
There’s no denying that the evolution of digital media has changed the way businesses disseminate news and information about new services and products. As users become more reliant on social…
Branding
Branding essentials for small businesses, guides to understanding brand identity, and tips for hiring a branding expert
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Should Small Businesses Use Personal Branding?
There are many methods for marketing your brand. Historically, most businesses have relied upon paid marketing tactics and product or services branding. These tactics focus on customer behaviors and connecting…
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How Do You Rebrand After a PR Crisis?
A small business brand is something that can take ages to build and minutes to destroy. Branding goes much deeper than a font choice or a new logo. Your brand…
IT Services
Advice for navigating IT services, the fundamentals of developing an IT strategy, and important information about securing your network and data
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Data Science Versus Data Analytics: What’s the Difference and Why Does It Matter for Your Business?
Business leaders increasingly rely on insights that can be gleaned from the flow of information that comes from data streams that are increasing daily in variety, volume, and velocity. These…
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What is a Network Security Key?
Technology has advanced to a remarkable place, even in just the last five to ten years. Network-connected streaming devices let you watch your favorite shows anywhere, and smart refrigerators read…
Social Media Marketing
Solutions to common social media marketing challenges, how to navigate the latest tech, and guides for choosing a partner agency
Social Media Analytics: A Simple Guide for Every Marketer
Do you have the tools and skills to fully reap the benefits of social media analytics? The amount of data generated by maintaining a social media presence in today’s digital…
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The Evolution of Social Media: A History of Social Media Marketing and How to Future-Proof Your Social Media Strategy
In the modern economy, it’s almost impossible for your business not to have an active social media presence. But if you don’t know the history of how social media marketing…
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